G.O.A.T is a familiar acronym on social media that stands for Greatest Of All Time. It is a slang that is thrown around especially during banters and could refer to a dominant sports person, artist or anyone in the creative field.
For Alexander Abolore Ajifolajifaola popularly known as 9ice, life has thrown everything at him including the kitchen sink but yet he stands tall and can boast of a sure-fire career.
From his breakout single, ‘Little Money’ in the mid 2000s, to the success that came with Gongo Aso which made him a household name and bagged him several awards, he has earned his stripes in the industry.
Surviving a failed marriage and a political detour which all aided a slump in his career, 9ice proved to be a cat with nine lives when he scored a major hit last year with his single ‘Living Things’.
In a fickle industry, where albums are no longer considered time worthy, the Alapomeji head recently put out his 11th studio effort, where he tests his popularity ratings by ascribing to himself, the title of the Greatest Of All Time.
Every single 9ice album from the really successful ones to even the average ones are all cut along the same cloth.
Filled with rich Yoruba proverbs, innuendos and metaphors, 9ice has refused to pander to the dictates of the industry and has stuck with a formula that worked for him in the past as he doesn’t stray too far off on ‘G.O.A.T’, thriving on his message and his niche.
The album opener ‘Allow’, begins with an ‘Ewi’, a Yoruba eulogy in his name as he addresses his many critics.
It is a slow smooth joint that eases you into the album as he addresses the questions that have been attached to his name of late, ‘When are you giving us another hit song like Gongo Aso? 9ice, when are you getting married again, 9ice, When are you going back to Toni Payne? 9ice, Do this, do that”. This is a solid opener to the album.
‘Love don’t cost a thing’ has a bouncy feel as he preaches love across all board, on ‘E O Mo Meme’ , which sees the albums only guest feature in Beamtaylor, a Yoruba female rapper who fails to leave an impact with the lacklustre verse, as 9ice comes across unfiltered stating that while others are chasing a hit record, he is seeking classics.
