Death at a young age is a sad, bad thing. With all the tears, regrets, bitterness and dark philosophy that comes with it, nobody looks forward to it.
Unless you are Skiibii, of course.
The Five Star Music artiste has magical powers or what can be regarded as a special kind of Midas touch, with which has succeeded in turning something as unwanted as death, into gold.
By dying, and miraculously resurrecting, the singer lost in a number of ways on the short term, but as the dust settles, and we acquire the benefit of hindsight, Skiibii’s death has begun to look like a blessing wrapped in an ominous package.
Pulse Music presents to you five ways in which Skiibii has benefited from his death.
1.News Headlines
Isn’t this the dream of all upcoming acts? The news is a good way to get the world to become aware of your brand, and hence, every person who is in the arts would surely love to be on the front pages.
Skiibii made the headlines all over Nigerian media with reports of his death, and resurrection becoming front page stuff. Skiibii achieved this with his death.
Above is a Pulse headline banner used for his death-related story. He wouldn’t have had that without dying.
2. Brand Awareness
Skiibii is now a known entity. Formerly an obscure act at the wealthy Five Star Music, the man has people talking about him. Any average Nigerian who follows the news now has an idea of who Skiibii is.
They know he exists, they know he died, and rose again from the dead. He isn’t Jesus, but Nigeria recognises his person. This is good.
3. Social Media Gains
While people were agonising over his death, and later his resurrection, Skiibii was making strides on his personal account on social media. We focus on Instagram, where celebrities come to play with distinct images and all that motivational BS.
Skiibii’s Instagram prior to his death stood at a relatively paltry 20k followers. As we speak, he is pushing 40k. We can argue that the growth in his followership on Instagram is of no deeper meaning or use, seeing that the majority of followers are just mindless statistics, but it helps to know that every word and post from him, has the potential of getting to thousands of people.
That my friend, is a gain.
4. Love
Prior to this, Skiibii had a fair amount of people who follow his life and career, because they appreciate him as a person and artiste. With his death, these followers and fans with his interest at heart, went into mourning and shock.
But thanks to his emergence from the afterlife, they are learning to appreciate him more. Skiibii is receiving love from these people, and that is also a good thing.
5. Release of viral content
Skiibii’s career might have taken a nosedive with his death stunt, but with the popularity he accrued from dying, and the media coverage he gathered, there is an increased chance of his new music and videos getting more attention.
People are interested in this young man, and who says they will not also convert that interest into interaction with his material. That is important for his career, and this projected improved acceptance is a big plus.
Dead men don’t release new music. Skiibii does. He ultimately won.
Watch his banging new music video below.
