In November 2005, Eedris Abdulkareem launched his own record label, La Kreem Entertainment along with the release of his 4th album, Letter to Mr. President.
But he didn’t officially sign any artiste, but used the brand to help promote new acts and in a chat, Eedris revealed that Timaya once worked for him.
‘Wisdom is everything in life, and as La Kreem Entertainment, we did everything possible to push acts like Timaya and others. Timaya was my boy, he was brought from the street and I showed him how to be successful, I asked him to go back to Bayelsa read about the history and do a song for his people which he did, even though he praises himself in most of his songs now.
‘Whether he likes it or not, he’s a social crusader because he learnt from me even though he never told the press that he worked for me before and that’s why he’s successful because for you to pass through my entertainment company, it simply means you must be super good,’
Eedris said.
From his tone, Eedris is not happy with Timaya and when asked if he really signed Timaya under him then, the controversial rapper responded: ‘What La Kreem does basically, we don’t sign anybody, we support them because if we sign them and make promises to them that we can’t achieve, it’ll cause problems, so we just try to have a gentleman’s agreement.’
